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✅ Entry Requirements

• No formal education is required to enroll.

• English proficiency is required for reading, writing, listening, and communication.

✅ Technical Requirements

• A computer or laptop (recommended) or tablet with reliable performance.

• Stable internet connection for online classes, assignments, and research.

• Updated web browser (Google Chrome, Firefox, Edge).

• Basic software: Microsoft Office or Google Docs/Sheets.

✅ Skills Needed

• Basic computer literacy (typing, email, browsing, file management).

• Ability to use online platforms (Zoom/Google Meet, course portal).

• Willingness to learn new tools like social media dashboards, Google Analytics, and email marketing platforms.

✅ Personal Requirements

• Self-discipline and motivation to complete online lessons.

• Time management skills to balance study with other activities.

• Creativity and curiosity for exploring marketing strategies.

This value-added course is designed to equip learners with the essential skills and knowledge needed to create engaging, strategic, and impactful content for digital platforms and social media. Whether you're a student, entrepreneur, marketer, or aspiring content creator, this course provides a solid foundation for producing high-quality content tailored for websites, blogs, YouTube, Facebook, Instagram, TikTok, X (Twitter), LinkedIn, and other digital channels.

What You'll Learn:

✅ Fundamentals of digital content creation
✅ Understanding different types of content (text, images, video, audio, infographics)
✅ Writing and editing content for web and social media
✅ Visual storytelling and basic graphic design tools (Canva, Adobe Express)
✅ Video content basics – scripting, shooting, and editing
✅ Social media content planning and calendar creation
✅ SEO (Search Engine Optimization) for content visibility
✅ Hashtags, captions, and call-to-actions that convert
✅ Using analytics to measure performance and improve content
✅ Ethics, copyright, and responsible content publishing

Target Audience:

• Students and graduates looking to build a digital portfolio

• Marketing and communication teams

• NGO and SME staff managing online presence

• Business owners who want to promote their services online

• Anyone interested in a digital content creation career

  Why Take This Course?

  ✨ Stay relevant in a digital-first world
  🎯 Learn how to promote yourself or your organization online
  📱 Master the tools behind engaging posts, viral content, and digital campaigns
  💼 Boost your employability in marketing, communications, and media fields
  🌍 Create content that informs, inspires, and connects with your audience

To successfully enroll and complete this course, learners should meet the following requirements:

1. Basic Computer Literacy

• Ability to use a computer or smartphone

• Familiarity with typing, browsing the internet, and using social media platforms

2. Access to Devices

• A laptop or desktop computer (recommended for full functionality)

• OR a smartphone or tablet with internet access for mobile learning and content creation

3. Stable Internet Connection

• For attending online sessions, uploading assignments, and accessing course materials

4. Functional Email Address

• For course communication, submissions, and receiving updates

5. Interest in Digital Media or Communication

• A passion for writing, visual storytelling, digital creativity, or managing online platforms

6. (Optional but Recommended) Basic English Proficiency

• As the course content and instructions are in English, basic reading and writing skills are beneficial

7. Software & Tools (Free or Freemium Options Provided)

• Canva, Google Docs, YouTube, Meta Business Suite, CapCut, or similar tools (guidance will be provided during the course)